CV

Professional Summary

Over my 10-year career, I've embraced multiple specialties—digital marketing, global marketing strategy, brand development, social media marketing, SEO, CRM, and marketing material development. I'm not just limited to marketing; I'm a fashion designer with two successful brands.

My proven track record includes implementing strategies for revenue growth, organizational productivity, and brand visibility. I've worked in both startup and enterprise environments, managing teams ranging from 10 to 120 people. Throughout my career, I've consistently demonstrated leadership, creative thinking, and multitasking abilities.

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Skills & Language

Content Strategy Budgeting Campaign Management Branding SEO SEM
Social Media Events Planning Negotiation CRM Package Design Web Design

Email Marketing Digital Marketing PR Campaign Promo Materials SaaS

Customer Service Brand Awareness Stakeholder Management

Creative Initiatives Operation Leadership Poised Under Pressure

Problem Solving Organization Efficiency Interior Design Fashion Design

Cantonese (Native) Mandarin (Native) English (Fluent)

Software

Microsoft Office Adobe Creative Suite Squarespace Wix Webflow WordPress GoDaddy AirTable Active Building Knock

Entrata OneSite Trello Outlook Canva Mailchimp Zendesk Engage

Zoom Henri Google Workspace/G Suite Dropbox DocuSign

Asana Instagram Facebook TikTok Snapchat YouTube

Twitter (X) WeChat Pinterest Salesforce

Work Experience

Feb 2024 - Present

Marketing & Events Manager, OpenRoad NW (Lamborghini, McLaren, Rolls-Royce, and Bentley)

Led marketing efforts for the dealership, aligning with OEM’s vision. Increased CPO ranking from 11th to 4th in less than two quarters through strategic initiatives and effective alignment with OEM guidelines
Designed, managed and optimized the dealership's five websites, significantly boosting traffic and engagement. Implemented new Google Ads and paid social media campaigns to enhance brand awareness, and aligning with corporate digital strategies
Organized and hosted key dealership events, including grand openings, new model launches, and owner drive events, enhancing customer loyalty and brand visibility. Coordinated with OEM sponsor partners to maximize event impact
Implemented email campaigns to support the aftersales department, driving sales of parts and services. Ensure compliance with OEM guidelines across marketing, corporate identity, and events. Prepared event budgets and coop funds, structured and executed promotions, and maintained detailed reports on marketing initiatives

Jan 2022 - Jan 2023

Marketing Director, Pineview Development

Led development of digital direct marketing strategy, SEO, and marketing materials, including target definition, customer segmentation, and offer optimization for 3 brands
Built & managed new websites, created branding kit, and executed marketing & communication plans to build awareness for multiple properties (both student housing and multifamily communities), resulting in an average of 30% increase in occupancy/leasing rate in less than 2 months
Visited properties and took charge by leading the repositioning, re-branding, and lease-up efforts by implementing marketing ideas and strategies as well as managing daily operations of the properties
Increased social media engagement by 52% through targeted campaigns and user-generated content

Sept 2021 - April 2022

Property Manager, Sweetome USA LLC

Developed, implemented, and monitored creative marketing programs to maximize the benefits of advertising, realtor, corporate contacts, and resident retention. Produced advertising materials, community newsletters, and other promotional materials. Increase occupancy rate from 60% to 92%in less than a month
Managed and was responsible for financial performance analysis, business planning, and capital improvements. Analyzed budget variances and initiated appropriate guidelines to control expenditures and increase profitability more aggressively
Supervised staff, including hiring, training, scheduling, and assigning work. Reviewed performance, and recommended salary increases, promotions, transfers, demotions, or terminations

Jan 2020 - Sept 2021

Resident Services Manager, Greystar

Developed, produced, and coordinated resident communications, by creating newsletters, surveys, lease violation letters, and other communications to the residents
Played a key role and led the team to increase tenant occupancy from 22% to 40% in one month and 71% within four months. Maintained 100% occupancy for 2 years
Developed print and internet advertising/marketing materials and strategies. Established positioning, identified target audiences, and developed marketing plans with specific objectives across different channels and segments