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CV

Professional Summary

With 10+ years of experience, I specialize in building brands, growing audiences, and creating integrated marketing strategies that turn ideas into measurable results. My expertise spans brand strategy, digital marketing, SEO/SEM, social media, content strategy, CRM, website and e-commerce development, experiential marketing, and product development.

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My experience crosses luxury automotive, real estate, entertainment, professional sports, fashion, and consumer products. I’ve led marketing initiatives for globally recognized brands, developed products and brands from concept to market, produced high-impact events, and built digital strategies that drive audience growth, engagement, and revenue.

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Throughout my career, I’ve worked across both entrepreneurial and established business environments, leading cross-functional teams, managing complex projects and budgets, and bringing together strategy, creativity, and execution to deliver meaningful business growth.

Skills & Language

Marketing Strategy  Brand Strategy & Positioning  

Digital Marketing  Integrated Campaign Management  Content Strategy
SEO / SEM  Google Ads  Meta Ads  Social Media Marketing  

YouTube Strategy & Growth  Email Marketing 

CRM  Website Development  E-Commerce  Experiential Marketing  

Event Production  Product Development   Go-to-Market Strategy   Merchandising  Product Positioning  Creative Direction  

Partnerships & Sponsorships  Vendor Management  

Budget Management  KPI & ROI Analysis  Audience Growth  

Lead Generation  Team Leadership

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Cantonese (Native)  Mandarin (Native)  English (Fluent)

Software 

Marketing & Analytics
Google Ads • Meta Ads • SEO/SEM • CRM • Email Marketing • Performance Analytics

 

Creative & Web
Adobe Creative Suite • Canva • WordPress • Wix • Webflow • Squarespace

 

Project & CRM
Salesforce • Asana • Airtable • Trello • Knock • Entrata

Work Experience

Dec 2025 – Present

Marketing Director | AW Group LLC

  • Lead integrated marketing, branding, digital growth, experiential marketing, and product development engagements for clients across professional sports, music, film, entertainment, and entrepreneurship, including NFL talent, musicians, rappers, filmmakers, and business founders.

  • Build and position client brands from concept through launch, including brand identity, websites and e-commerce development, audience strategy, content ecosystems, SEO, social media, and digital campaigns across YouTube, Meta platforms, and other channels.

  • Generated approximately 626K YouTube views, 18K watch hours, and 9K audience growth in September 2026 for a client through channel strategy, SEO, content optimization, and platform management.

  • Lead end-to-end consumer product development and go-to-market strategy across leather goods, handbags, fragrance, skincare, and branded merchandise, overseeing product concept, positioning, design, sourcing, sampling, manufacturing, pricing, and launch planning.

  • Developed a new leather handbag line launching Spring 2027, managing product development and commercialization strategy for a $130K initial investment with approximately $1M in projected net profit based on planned production and sales assumptions.

  • Produced and marketed a Las Vegas live talk-show event that sold nearly 200 tickets, managing integrated digital marketing, event promotion, ticketing, website operations, creative assets, vendor coordination, and on-site production.

Oct 2025 – Dec 2025

Marketing Director (Independent Contractor) | Crystal International Realty

  • Led marketing and brand development for a new multifamily townhome development, establishing the project’s market presence and launch-ready marketing foundation.

  • Created the development website and core brand identity, including logo, visual direction, positioning, and customer-facing messaging.

  • Designed and produced integrated sales and marketing collateral, including flyers, brochures, digital assets, and property marketing materials to support future lead generation and sales efforts.

Feb 2024 – Sept 2025

Marketing & Events Manager | OpenRoad NW (Lamborghini, McLaren, Rolls-Royce, and Bentley)

  • Increased monthly sales by 145% (from 22 to 54 units), surpassing the 50-car milestone for the first time in dealership history through integrated digital and experiential campaigns.

  • Elevated CPO ranking from 11th to 4th in under two quarters through OEM-aligned marketing strategy and campaign execution.

  • Managed and optimized five dealership websites and digital channels across SEO, Google Ads, paid social, CRM/email marketing, and lead-generation initiatives.

  • Produced 50+ luxury brand activations, grand openings, model launches, owner rallies, and VIP experiences for up to 350 guests; managed budgets, vendors, partnerships, OEM sponsorships, reimbursements, and brand compliance.

Jan 2022 - Jan 2023

Marketing Director | Pineview Development

  • Led development of digital direct marketing strategy, SEO, and marketing materials, including target definition, customer segmentation, and offer optimization for 3 brands

  • Built & managed new websites, created branding kit, and executed marketing & communication plans to build awareness for multiple properties (both student housing and multifamily communities), resulting in an average of 30% increase in occupancy/leasing rate in less than 2 months

  • Visited properties and took charge by leading the repositioning, re-branding, and lease-up efforts by implementing marketing ideas and strategies as well as managing daily operations of the properties

  • Increased social media engagement by 52% through targeted campaigns and user-generated content

Sept 2021 - April 2022

Property Manager | Sweetome USA LLC

  • Developed, implemented, and monitored creative marketing programs to maximize the benefits of advertising, realtor, corporate contacts, and resident retention. Produced advertising materials, community newsletters, and other promotional materials. Increase occupancy rate from 60% to 92%in less than a month

  • Managed and was responsible for financial performance analysis, business planning, and capital improvements. Analyzed budget variances and initiated appropriate guidelines to control expenditures and increase profitability more aggressively

  • Supervised staff, including hiring, training, scheduling, and assigning work. Reviewed performance, and recommended salary increases, promotions, transfers, demotions, or terminations

Jan 2020 - Sept 2021

Resident Services Manager | Greystar

  • Developed, produced, and coordinated resident communications, by creating newsletters, surveys, lease violation letters, and other communications to the residents

  • Played a key role and led the team to increase tenant occupancy from 22% to 40% in one month and 71% within four months. Maintained 100% occupancy for 2 years

  • Developed print and internet advertising/marketing materials and strategies. Established positioning, identified target audiences, and developed marketing plans with specific objectives across different channels and segments

Education

Sept 2017 - June 2019

University of Washington, Seattle

Bachelor of Arts (Double Major)
Major: Communication, International Studies

Minor: Diversity

  • Husky Leadership Certificate

  • Recipient of Robert F. Philip Scholarship 2017-2018

  • Phi Sigma Theta National Honor Society

  • Vice President of AWC (The Association for Women in Communications)

  • President of The Cooking and Baking Club

  • FIG Leader

Mar 2016 - June 2017

Pierce College, Fort Steilacoom

Associated of Arts (Honors Graduated)

  • President’s List and Dean’s List

  • Phi Theta Kappa Honor Society (Omega Theta Chapter)

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